The Campaign Objective

To create a strong awareness for the Budweiser Smooth King remix and to also deepen Budweiser’s penetration in the markets it seeks to serve. The aim was to drive engagement which will lead to an increase in view rates of the show and also in sales

Our Approach

The campaign was strategically deployed across a diverse range of over 200 sites and apps, effectively targeting Nigeria's prominent cities (as advised by the client) – Lagos, Port-Harcourt, and Abuja. With a focus on the 18 to 50 age bracket, our campaign leveraged mobile devices, like Android, iOS, and Windows Phone. Our messaging resonated with both male and female audiences, achieving impactful results within a concise span of 4 days.

Campaign Results

The Campaign Objective

Tecno reached out to us to reinforce in the minds of their target audience the exceptional quality of their mobile devices. They also wanted to drive sales and boost their competitive stance among rival brands in Nigeria.

Our Approach

We engaged with a number of platforms, including over 200 sites and apps, alongside a robust SMS campaign with 20K+ tags. We focused on Nigeria's prominent cities – Lagos, Port-Harcourt, and Abuja – reaching a wide demographic range spanning from 15 to 70 years. Our precise targeting revolved around mobile phones like Android, iOS, and Windows Phone operating systems. This campaign spanned an impressive 6-month duration.

Campaign Results

The Campaign Objective

Peak’s aim was to enhance brand visibility and sustain meaningful engagement, so we went ahead to create a strategic awareness campaign that aligned with their goals.

Our Approach

Using an array of platforms, including over 200 sites and apps, we strategically covered every state in Nigeria. We deployed the campaign using different interactive Rich media creatives for better interaction with the target audience. Our audience range spanned from 18 to 60 years, ensuring a comprehensive reach across mobile and desktop devices. The operating systems targeted were Android, Mac, iOS, and Windows Phone.

Campaign Results

The Campaign Objective

As a crypto app, the brand could not freely advertise to onboard users via online channels because of regulations, they required advertising for user acquisition and to increase brand awareness.

Our Approach

We used Data-powered media buying, and programmatic advertising platforms with global reach and superior targeting. We Leveraged the Dochase Google API partnership to unlock audience on millions of sites on Google, YouTube and more. Targeting people who are interested in Digital currency, Technology, crypto information and Exchange, we used retargeting pixels to reach people who had previously engaged with the ad.

Campaign Results

The Campaign Objective

They needed small businesses in Nigeria, Kenya, Ghana, and Rwanda to register on their platforms and their key passion points included people who sell on Instagram, WhatsApp and Facebook, mom-and-pop online sellers, brick-and-mortar businesses that want to digitize

Our Approach

The brand wanted 50,000 Merchants and this was achieved by using a combination of creativity, multiple platforms, and technology. We leveraged rich media, static banners, text ads and video ads and changed banners weekly depending on the response on each banner.

Campaign Results

The Campaign Objective

Apex, a Cryptocurrency financial servicing firm required advertising to increase brand awareness and account registrations.

Our Approach

Leveraging our programmatic data we narrowed down the brand’s audience and targeted them on behavioural and location parameters using their favourite communication medium (Sites and Apps). We also ensured each unique target is served ads at least 3 times to aid brand recall.

Campaign Results

The Campaign Objective

Bet9ja wanted to increase brand awareness amongst its target audience in Nigeria increase market share and onboard new users.

Our Approach

We studied our demography and combined different ad formats leveraging targeting parameters specific to the brand and the users it wanted to onboard. We also then retargeted interested audiences with storytelling to increase sign-ups.

Campaign Results

The Campaign Objective

Nosh is the home to gaming, streaming, and supermarket gift cards. Integrated with utilities and bill payment.  The platform sought to amplify brand recognition and expand its user base through strategic advertising.

Our Approach

Leveraging our programmatic data expertise, we meticulously refined the brand's target audience and engaged them through precise behavioural and location-based targeting across their preferred communication channels, encompassing various sites and apps.

Campaign Results